资源开发与市场2024，Vol.40Issue(4)：590-597,8.DOI:10.3969/j.issn.1005-8141.2024.04.011
"村+"类体育IP促进乡村振兴的内在逻辑与实践研究
Research on the internal logic and practice of"Village+"sports IP to promote rural revitalization
摘要
Abstract
By means of literature,field investigation and expert interview,this paper took the integrated development of sports and tourism as the starting point to deeply explore the internal logic of"village+"sports IP to rural revitalization,and took Guizhou"Cun Chao"as a case,and excavated the value of high-quality development of"village+"sports IP to rural revitalization,with a view to providing practical experience of Guizhou for rural revitalization.The results showed that:The integrated development mode of"sports and sports tourism"of"village+"sports IP promoted the transformation of tourism industry,opened new ideas of rural tourism,and a-chieved high-quality tourism development."Village super"in Guizhou had provided successful experience for rural revitalization,demonstrating the practice of Chinese modernization in Guizhou.Experience and inspiration:Not all"village+"sports IP could be out of the circle,all places needed to give full play to regional resource endowments,multi-subject co-governance,carry local rich and di-verse cultures and adhere to the integrated development of"sports and tourism",attach importance to publicity and guidance,adhere to the people first,in order to achieve its sound development and promote rural revitalization.关键词
乡村振兴/"村超"/乡村体育赛事/民族文化/文体旅融合Key words
rural revitalization/"Cun Chao"/rural sports events/ethnic culture/culture and sports tourism分类
经济学引用本文复制引用
安海燕,何金彪,杨昌能.."村+"类体育IP促进乡村振兴的内在逻辑与实践研究[J].资源开发与市场,2024,40(4):590-597,8.基金项目
国家社会科学基金项目(编号:21BJY040). （编号:21BJY040）
