曲阜师范大学学报（自然科学版）2024，Vol.50Issue(2)：21-34,14.DOI:10.3969/j.issn.1001-5337.2024.2.021
区块链技术下考虑有仿冒品介入的二手卖家博弈与定价策略研究
Research on second-hand seller game and pricing strategy considering counterfeit intervention under blockchain technology
摘要
Abstract
The counterfeiting phenomenon in the second-hand market is common,and the traceability function of blockchain technology can solve this problem well.But in the early stage of blockchain develop-ment,the authenticity of on-chain information cannot be fully guaranteed and the use of blockchain tech-nology requires costs.This article constructs a Stackelberg game consisting of high-quality sellers selling genuine products and low-quality sellers selling counterfeit products and analyzes the optimal strategy of sellers in the following basic scenario:neither seller uses blockchain technology(NN model),only high-quality sellers use blockchain technology(BN model),and both sellers use blockchain technology(BB model).It is found that low-quality sellers also adopt blockchain technology under certain conditions,and can promote high-quality sellers to disclose more product information.Numerical experimemts show that when both high-quality sellers and low-quality sellers adopt blockchain technology,consumer surplus is the largest.关键词
二手市场/信息不对称/区块链技术/Stackelberg博弈Key words
second-hand market/information asymmetry/blockchain technology/the Stackelberg game分类
管理科学引用本文复制引用
刘玲玉,吴晨晨,徐春明,徐大川..区块链技术下考虑有仿冒品介入的二手卖家博弈与定价策略研究[J].曲阜师范大学学报（自然科学版）,2024,50(2):21-34,14.基金项目
国家自然科学基金(12371320) （12371320）
教育部人文社科规划基金(23YJA630105). （23YJA630105）
