市民对现代都市农业认知及消费行为研究OA
Research on Citizens'Cognition and Consumption Behavior of Modern Urban Agriculture
都市农业作为一种重要的农业形态,成为美丽宜居城市一道不可或缺的风景.市民是都市农业的重要消费群体,对都市农业发展产生重要影响,基于此背景,运用调查问卷法,分析了市民对都市农业的认知及消费行为.调查结果显示,市民对都市农业有一定程度的认知,也有参与都市农业的意愿,市民对都市农业的消费具有多样化特征,但消费能力有待提升.因此需要加大对都市农业的宣传,保护好都市农业区的自然环境,因地制宜发展都市农业,满足市民多元化需求,提升市民对都市农业消费的满足感.
As an important form of agriculture,urban agriculture has become an indispensable landscape in a beautiful and livable city.Citizens are an important consumer group of urban agriculture and have an important impact on the development of urban agriculture.Based on this background,the questionnaire method was used to analyze the citizens'cognition and consumption behavior of urban agriculture.The survey results show that citizens have a certain degree of awareness of urban agriculture,and they also have the willingness to participate in urban agriculture.Citizens'consumption of urban agriculture has diversified characteristics,but their consumption capacity needs to be improved.Therefore,it is necessary to increase the publicity of urban agriculture,protect the natural environment of urban agricultural areas,develop urban agriculture according to local conditions,meet the diversified needs of citizens,and enhance citizens'satisfaction with urban agricultural consumption.
李霞;史雯雯
广州工商学院商学院 广东,广州 510850
经济学
都市农业认知消费市民
urban agriculturecognitionconsumptioncitizens
《现代农业研究》 2024 (004)
16-20 / 5
国家社科基金西部项目"乡村振兴与新疆农牧民生产经营效率提升研究"(项目编号:19XMZ071);2023年度佛山市社科规划共建项目"佛山现代都市农业高质量发展研究"(项目编号:2023-GJ134).
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