佛山科学技术学院学报（自然科学版）2024，Vol.42Issue(3)：61-73,13.
利他偏好下多渠道绿色供应链定价决策研究
Research on pricing decision of multi-channel green supply chain under altruistic preference
摘要
Abstract
This paper studies the multi-channel green supply chain consisting of a single manufacturer and a single retailer.When the manufacturer dominates,Stackelberg model is used to construct three pricing decision models:no altruism preference,only manufacturer altruism preference and only retailer altruism preference.The equilibrium solution of the three models is analyzed and compared,and the validity of the conclusion is verified by numerical simulation.The results show that unilateral altruism of the manufacturer or retailer is beneficial to the other party.When the manufacturer prefers altruism,the wholesale price of the product,the offline and online retail price and its own profit all decline,and the overall profit of the supply chain increases.When the retailer has altruistic preference,the wholesale price of the product increases,the offline and online retail price remains unchanged,its own profit decreases,and the overall profit of the supply chain remains unchanged.When the retailer's offline or online market share increases,the offline and online retail price of the product increases.And under the three pricing decision models,the direct selling price of the product always remains unchanged.关键词
多渠道绿色供应链/渠道偏好/利他偏好/定价决策Key words
multi-channel green supply chain/channel preference/altruistic preference/pricing decision分类
管理科学引用本文复制引用
葛齐齐,阿布都热合曼·卡的尔..利他偏好下多渠道绿色供应链定价决策研究[J].佛山科学技术学院学报（自然科学版）,2024,42(3):61-73,13.基金项目
国家自然科学基金资助项目(71462029) （71462029）
新疆维吾尔自治区高校科研计划自然科学重点项目(XJEDU2019I023) （XJEDU2019I023）
