南昌工程学院学报2024，Vol.43Issue(2)：9-16,8.
大规模个性化定制能力提升的多元等效路径研究
Research on multiple equivalent paths for massive personalized customization capability enhancement
摘要
Abstract
Massive personalized customization is crucial for firms to gain competitive advantages and improve supply and demand fitness,but several firms meet difficulties in effectively selecting and deploying resources to achieve massive personalized customization capability(MPCC).Based on resource orchestration theory,we focus on the cog-nitive,relational,and technological resources,applying fuzzy-set qualitative comparative analysis(fsQCA)method to examine the data collected from 277 Chinese firms,exploring the interaction and matching effect of multiple condi-tions from a configuration perspective,ultimately revealing the complex causal mechanisms associated with MPCC.The results show that single antecedent conditions are not the necessary conditions resulting in high MPCC;product-oriented and service-oriented MPCC have distinct realization paths;product-oriented MPCC is achieved by the"re-lationship-technology oriented"path,whereas service-oriented MPCC is realized by both the"relationship-technolo-gy oriented"path and the"relationship-driven"path.The study is beneficial in finding the patterns of resource or-chestration in the context of massive personalized customization and helps to identify multiple equivalent paths for enhancing MPCC,providing guidance for firms to enhance MPCC.关键词
大规模个性化定制能力/资源协奏理论/模糊集定性比较分析(fsQCA)Key words
massive personalized customization capability/resource orchestration theory/fuzzy-set qualitative com-parative analysis(fsQCA)分类
管理科学引用本文复制引用
冯泰文,董芸硕,陈录城..大规模个性化定制能力提升的多元等效路径研究[J].南昌工程学院学报,2024,43(2):9-16,8.基金项目
大规模个性化定制系统与技术全国重点实验室开放课题(H&C-MPC-2023-04-02) （H&C-MPC-2023-04-02）
