南昌工程学院学报2024，Vol.43Issue(2)：17-23,7.
物联网时代海尔"人单合一"模式解析
Analysis of Haier's "RenDanHeYi" mode in IoT era:innovation perspective of enterprise management mode based on massive personalized customization
摘要
Abstract
The theoretical research on the management mode of Chinese enterprises in the era of the Internet of Things(IoT)is not yet sufficient.In view of this,this paper takes Haier's"RenDanHeYi"mode as the object to carry out in-depth research on it,proposes an innovative concept of enterprise management mode based on massive personalized customization,and corresponds the three-dimensional structure of massive personalized customization(user dimension,production dimension,service dimension)to the basic elements of enterprise management mode(strategic orientation guided by management philosophy,organizational mechanism,incentive mechanism)one by one.This innovative concept not only expands the theoretical research on Chinese enterprise management mode,but also has certain guiding significance for the construction of Chinese enterprise management mode and the improve-ment of business management levels in the era of the Internet of Things.关键词
人单合一/海尔/大规模个性化定制/企业管理模式Key words
"RenDanHeYi"/Haier/massive personalized customization/enterprise management mode分类
管理科学引用本文复制引用
李苗,胡国栋,贾慧婷..物联网时代海尔"人单合一"模式解析[J].南昌工程学院学报,2024,43(2):17-23,7.基金项目
国家社会科学基金后期资助项目(21FGLB031) （21FGLB031）
