南昌工程学院学报2024，Vol.43Issue(2)：67-72,6.
赣南客家文化主题出版的困境与对策
Dilemma and countermeasures of Hakka culture theme publishing in Gannan
巩敏 1程彦 2张记刚1
作者信息
- 1. 南昌工程学院人文艺术学院,江西南昌 330099
- 2. 赣州市公路发展中心于都分中心,江西于都 342300
- 折叠
摘要
Abstract
We employ the method of literature research and field research in researching the status quo of seven ma-jor publishing institutions in Jiangxi regarding Gannan Hakka culture theme publishing from such aspects as publi-cation time,publication quantity,and publishing institutions.Based on the analysis of the problems in Gannan Hak-ka culture theme publishing in terms of publication selection,publication quality,brand establishing and publication patterns,we put forward five countermeasures:giving full play to the regional advantages based on the local special resources;creating high-quality publications so as to comprehensively improve publishing quality;skillfully using marketing innovation to establish the publishing brand image;strengthening the industry division of labor and coop-eration to promote the resources to be jointly shared;and utilizing the digital media technology to enrich the theme publishing pattern.These countermeasures are intended to promote the healthy development of Gannan Hakka cul-ture theme publishing industry.关键词
赣南客家文化/主题出版/数字出版Key words
Gannan Hakka culture/theme publishing/digital publishing分类
管理科学引用本文复制引用
巩敏,程彦,张记刚..赣南客家文化主题出版的困境与对策[J].南昌工程学院学报,2024,43(2):67-72,6.
