山西农业大学学报（社会科学版）2024，Vol.23Issue(4)：32-41,10.DOI:10.13842/j.cnki.issn1671-816X.2024.04.004
互联网使用与南方稻农耕地质量保护技术采纳
Internet use and southern rice farmers'adoption of farmland quality conservation technology——dual perspective from information search and social interaction
摘要
Abstract
In recent years,the frequent occurrence of extreme weather events and the drastic changes in the international situation have intensified the challenge of the contradiction between people and land to national food security.It is urgent to strengthen farmland protection.The rapid popularization of Internet information technology has become an important way to promote the adoption of farmland quality conservation technology.The innovation of this paper is that,based on the bounded rationality hy-pothesis and social interaction theory,it reveals that the use of Internet is not a panacea for farmers'adoption of Farmland Quality Conservation Technology.It finds farmers'online agricultural information search significantly promotes the adoption of Farmland Quality Conservation Technology,but online social interaction weakens the positive effect of online agricultural information search.And the above effect will be further weakened because of the"echo chamber effect"if rice farmers are"non-opinion lead-ers".This paper provides enlightenment for the application and promotion of conservation agriculture production technology in the rural development of digital agriculture.On the one hand,the government should continuously strengthen the construction of ru-ral digital infrastructure and optimize the network governance of agricultural technology information,so as to continue to promote the positive role of farmers'"bottom-up"agricultural information acquisition on technology adoption.On the other hand,the adop-tion of protective technology is a process of integrating"scientization"and"localization".The localization of agricultural technolo-gy research and development should be further encouraged and the digital literacy of farmers should be improved to enhance their digital information screening ability,so as to overcome the negative impact of the dual interaction of the Internet and social net-works on technology adoption.关键词
耕地质量保护/技术采纳/互联网信息搜寻/社会互动/稻农Key words
Farmland quality conservation/Technology adoption/Internet information searching/Social interaction/Rice farmer分类
管理科学引用本文复制引用
钟文晶,王美,茹佩沚..互联网使用与南方稻农耕地质量保护技术采纳[J].山西农业大学学报（社会科学版）,2024,23(4):32-41,10.基金项目
国家自然科学基金项目(72173047) （72173047）
广东省自科基金面上项目(2022A1515012082) （2022A1515012082）
广东省社科规划项目(GD21CYJ16) （GD21CYJ16）
广州市社科基金(2020GZGJ73) （2020GZGJ73）
