鞋类工艺与设计2024，Vol.4Issue(8)：90-92,3.DOI:10.3969/j.issn.2096-3793.2024-08-029
插画在品牌广告中的应用探究
Research on the Application of Illustration in Brand Advertising
摘要
Abstract
Driven by the advancement of digital technology,illustration,as an important form of visual communication,has gradually occupied an important position in brand advertising.This paper tries to combine the characteristics of illustration with the development and change of brand advertising,explore the application performance of illustration in brand advertising and summarize design strategies,so as to provide theoretical support for the application of illustration in brand advertising.This paper analyzes the characteristics of illustration such as graphic,decorative,narrative and artistic,summarizes the advantages of illustration application in brand advertising,and puts forward application strategies in terms of shaping brand image,creating marketing atmosphere and enhancing brand value,so as to provide reference for brand advertising design practice.关键词
插画/品牌广告/视觉传达Key words
illustration/brand advertising/visual communication分类
社会科学引用本文复制引用
赵蕴真..插画在品牌广告中的应用探究[J].鞋类工艺与设计,2024,4(8):90-92,3.
