鞋类工艺与设计2024，Vol.4Issue(8)：144-146,3.DOI:10.3969/j.issn.2096-3793.2024-08-047
探索消费者心理需求与导购策略设计研究
Exploring Consumer Psychological Needs and Guided Shopping Strategy Design Research
庾萍 1黎焕坚1
作者信息
- 1. 桂林电子科技大学,广西 桂林 541004
- 折叠
摘要
Abstract
This study aims to explore the relationship between consumer shopping psychology and shopping guidance strategies to effectively engage consumers in the shopping process.By analyzing consumer behavior patterns and psychological needs,strategies are proposed to attract consumers,enhance shopping experiences,and improve the convenience of product selection.With the low efficiency of information transmission and insufficient attraction to customers within commercial complexes as the design entry points,the study aims to guide the design research of intelligent shopping guide interaction interfaces in commercial complexes.Additionally,patterns of intelligent design and interaction methods of shopping guide robots are explored to increase shopping enjoyment.关键词
消费者/行为模式/购物心理/导购设计Key words
consumers/behavior patterns/shopping psychology/shopping guide design分类
管理科学引用本文复制引用
庾萍,黎焕坚..探索消费者心理需求与导购策略设计研究[J].鞋类工艺与设计,2024,4(8):144-146,3.
