鞋类工艺与设计2024，Vol.4Issue(8)：150-152,3.DOI:10.3969/j.issn.2096-3793.2024-08-049
紫阳富硒茶电子商务营销及品牌设计研究
Research on E-commerce Marketing and Brand Design of Ziyang Selenium-Rich Tea
摘要
Abstract
In the context of the comprehensive development of rural revitalization strategy,ziyang county adheres to the principle of developing agricultural products and revitalizing rural areas,and actively responds to national policies.However,in the process of participating in rural revitalization,ziyang county also faces problems such as a single product and industry chain organization,lack of brand identification elements,insufficient brand image design,and low level of specialization among tea farmers,which seriously affect the implementation of the rural revitalization strategy in ziyang county.In view of this,it is proposed that ziyang county can design diversified products,optimize the industrial chain structure,various brand communication channels,optimize brand image design,and increase professional guidance from the town government,so as to better realize the value of ziyang selenium rich tea.At the same time,it can help tea farmers solve problems and play an important role in increasing tea farmers'income,promoting regional economic development,and achieving rural revitalization.关键词
紫阳富硒茶/茶叶发展/电子商务/品牌设计Key words
ziyang selenium-rich tea/tea development/e-commerce/brand design分类
轻工纺织引用本文复制引用
周璇,陈春蕾,李晨昕,高思悦..紫阳富硒茶电子商务营销及品牌设计研究[J].鞋类工艺与设计,2024,4(8):150-152,3.基金项目
2023年度西安翻译学院大学生创新创业训练计划项目《"飘香茶居"——紫阳富硒茶》(项目编号:S202312714040) （项目编号:S202312714040）
