摘要
Abstract
In recent years,in the brand image construction,the utility of visual communication design can not be ignored,which is conducive to deepening the brand concept and realizing the widespread dissemination of brand image.Based on the perspective of visual communication,this paper analyzes the current situation of China's brand image construction,excavates the potential image design problems,and explores the innovative path of brand image construction.Chinese designers need to grasp the development direction of the times,strengthen the integration of traditional culture and modern design,combine the brand target market,clarify the positioning of brand image construction,fully show the brand image feelings,shorten the distance between the brand and consumers,and enhance the effect of visual communication design.关键词
视觉传达设计/品牌形象/品牌形象建设Key words
visual communication design/brand image/brand image construction分类
社会科学
