标准科学Issue(5)：24-29,6.DOI:10.3969/j.issn.1674-5698.2024.05.004
直播电商中的不标准现象分析及标准体系构建
Analysis of Non-standard Phenomena in Live Streaming E-commerce and Construction of Standards System
摘要
Abstract
The development of live streaming e-commerce is booming,serving as a new engine to stimulate consumption,boost economic growth and innovation and entrepreneurship,which has a significant impact on the release of the vitality of dual-cycle development in China.However,with the rapid development,it is urgent to standardize the management of live streaming e-commerce from the perspective of standardization.Combined with the existing laws,regulations and standards on live e-commerce,the non-standard phenomena in live e-commerce are summarized in the paper from four aspects:platform,merchant,e-commerce anchor and infrastructure.Combined with the non-standard phenomenon and customer demands,the standard system of live e-commerce is constructed,and the standard specification is established to provide reference for the healthy development of live e-commerce.关键词
直播电商/不标准现象/标准体系Key words
live e-commerce/non-standard phenomena/standards system引用本文复制引用
代婷,刘世新..直播电商中的不标准现象分析及标准体系构建[J].标准科学,2024,(5):24-29,6.基金项目
本文受山东省自然科学基金面上项目"新零售模式下顾客动态购物行为仿真及情感分析-基于匹配的视角"(项目编号:ZR2022MG054)资助. （项目编号:ZR2022MG054）
