直播电商中的不标准现象分析及标准体系构建OA

The development of live streaming e-commerce is booming,serving as a new engine to stimulate consumption,boost economic growth and innovation and entrepreneurship,which has a significant impact on the release of the vitality of dual-cycle development in China.However,with the rapid development,it is urgent to standardize the management of live streaming e-commerce from the perspective of standardization.Combined with the existing laws,regulations and standards on live e-commerce,the non-standard phenomena in live e-commerce are summarized in the paper from four aspects:platform,merchant,e-commerce anchor and infrastructure.Combined with the non-standard phenomenon and customer demands,the standard system of live e-commerce is constructed,and the standard specification is established to provide reference for the healthy development of live e-commerce.