中国农业大学学报2024，Vol.29Issue(6)：60-67,8.DOI:10.11841/j.issn.1007-4333.2024.06.07
生态农场的成功运行研究
Research on the successful operation of ecological farm:A case study based on the mountainous area of Chongqing
摘要
Abstract
In recent years,the beneficial exploration and construction of whole-area organic agriculture have become an organic food bridge connecting urban and rural areas.The effective cooperation between organic production and green consumption has established a new cooperative relationship between producers and consumers,and between rural and urban areas.Under the basic national conditions of'the great power and small peasants',in order to better promote the development of whole-area organic agriculture,a case study was conducted on an ecological farm in the mountainous area of Chongqing.Interviews,field visits and activity participation were combined to clarify the key to the successful operation of the ecological farm,and explore the feasibility of 'small-scale farmers' starting ecological agriculture in the new era of ecological civilization.The results showed that the key to the successful operation of ecological farm as follows:1)Ecological agricultural products have excellent price,stable yield and multi-function embodiment,and operators can accurately accumulate members through'one-to-one'intimate service and return visit with consumers,which maximizes the multi-functionality of ecological agriculture by organizing producers to enrich agricultural products and develop various experiential activities.2)The low-cost construction of the new production and consumption cooperation model.Operators dig deeply into the member resources to achieve the low-cost construction of the operation team,and introduce consumers and give them diversified identities through the project system,realize the co-creation and sharing of'one and multiple'.3)The relationship between producers and consumers transcends the traditional buying and selling relationship,and builds an 'acquaintance' community through branding,strengthening the stickiness of members.In conclusion,the successful operation of ecological farm lies in the product services,cooperation models and community relations,and the operator plays an important role in the construction of the 'dual organization' between producers and consumers.This study can provide a reference for 'small-scale farmers' to start the road of ecological agriculture at a low cost.关键词
产消组织化/双向赋能/会员制/项目制/生态农业Key words
organization of production and consumption/bi-directional enabling/membership system/project system/ecological agriculture分类
经济学引用本文复制引用
张赛,吴荣荣,谷子怡,王顺艳,潘家恩..生态农场的成功运行研究[J].中国农业大学学报,2024,29(6):60-67,8.基金项目
国家社会科学基金重大项目(21ZDA058) （21ZDA058）
