中国茶叶2024，Vol.46Issue(5)：17-29,13.
2024中国茶叶区域公用品牌价值评估报告
2024 China Tea Regional Public Brand Value Evaluation Report
胡晓云 1魏春丽 1单子昊1
作者信息
- 1. 中国茶叶品牌价值评估课题组,浙江 杭州 310058
- 折叠
摘要
Abstract
Between the end of 2023 and April 2024,a research group composed of five units used the"China Agri-cultural Product Regional Public Brand Value Evaluation Model"(CARD model for short)as a theoretical tool,con-tinuing the research on the special project of"China Tea Regional Public Brand Value Evaluation"from 2010 to present.They conducted multi-party research and combined digital information technology to investigate and evalu-ate relevant data from 2021 to 2023,and obtained the evaluation conclusion of the public brand value of China's tea in 2024.Based on the data of this special evaluation,the research group combined with the relevant data and infor-mation of China's tea industry and tea brands in recent years,comprehensively analyzed the phenomenon and prob-lems of China's tea regional public brand construction,and put forward targeted suggestions for the future develop-ment of China's tea regional public brand.关键词
茶叶/区域公用品牌/品牌价值/价值评估Key words
tea/regional public brand/brand value/value evaluation分类
管理科学引用本文复制引用
胡晓云,魏春丽,单子昊..2024中国茶叶区域公用品牌价值评估报告[J].中国茶叶,2024,46(5):17-29,13.
