中国茶叶2024，Vol.46Issue(5)：30-40,11.
义务教育"双减"背景下茶旅研学行为意向研究
Research on the Behavioral Intention of Tea Tourism under the Background of the Education 'Double Reduction' Policy
摘要
Abstract
Based on the theory of planned behavior and structural equation model,this study took Fuzhou,a major tea-producing province,as an example to investigate the perceived differences and willingness choices of parents with primary and secondary school students regarding tea tourism research trips under the background of the'dou-ble reduction'policy.It aimed to clarify the influencing factors that affect their behavioral intentions.The research findings indicate that parents have a comprehensive understanding of the connotation of the'double reduction'poli-cy and a high level of tea culture cognition,which are crucial factors influencing their choice to engage in tea tour-ism studies.The awareness towards education and recreation,subjective norms,and perceptual control behaviors re-lated to tea tourism studies demonstrate positive correlations with the intention to choose such studies.Moreover,they have a positive impact on parents'decision-making process.Based on these results,the designers of tea tour-ism research products and professionals in the tourism industry need to establish a comprehensive foundation for tea tourism research that integrates recreation,education,and safety aspects.This can be achieved by improving the professional competence levels of teachers,enriching the content of courses,improving publicity networks and transportation facilities to further promote the developnent of the study industry.This study provided a novel per-spective along with theoretical framework for the three systems of"agriculture,tourism and education"to realize synergistic development.关键词
双减/茶旅研学/茶文化传承/计划行为Key words
dual reduction/research on tea tourism/inheritance of tea culture/intentional behavior分类
管理科学引用本文复制引用
吴芹瑶,刘润芳,方宇欣,曹海艳..义务教育"双减"背景下茶旅研学行为意向研究[J].中国茶叶,2024,46(5):30-40,11.基金项目
福建省大学生创新训练计划项目(202211313018) （202211313018）
