智慧农业导刊2024，Vol.4Issue(10)：9-12,4.DOI:10.20028/j.zhnydk.2024.10.003
数字化背景下农产品市场营销优化策略分析
摘要
Abstract
With the progress of Internet of Things technology,digital technology is gradually applied in the field of agriculture.Digital economy is a big business card of Zhejiang.The digital transformation of produce in the marketing stage is one of the important ways for farmers to achieve common prosperity.Through market research and marketing practice,this paper analyzes the sales situation of"Red Beauty",the representative of cash crops in Xiangshan County,Ningbo,on the Internet marketing platform.According to the characteristics of agricultural product marketing,it is expected to actively explore the optimization suggestions of agricultural product marketing strategy in the digital context.关键词
数字经济/数字化/红美人/农产品/营销Key words
digital economy/digitalization/Red Beauty/agricultural products/marketing分类
管理科学引用本文复制引用
潮晴..数字化背景下农产品市场营销优化策略分析[J].智慧农业导刊,2024,4(10):9-12,4.基金项目
宁波职业技术学院校级科技特派员专项课题(NZ23TPY04) （NZ23TPY04）
