信息链视角下用户参与在线健康信息质量治理的三方演化博弈分析OA北大核心CHSSCDCSSCICSTPCD

[Purpose/Significance]From the perspective of information chain,this paper explores the influencing fac-tors and evolution rules of online health information quality governance users in different roles such as producers,dissemina-tors and consumers,and proposes corresponding governance paths.[Method/Process]Firstly,the paper defined the differ-ent health information roles of users on the information chain and the costs and benefits of their corresponding health informa-tion autonomous behavior;Then,a tripartite evolutionary game model of"producer disseminator consumer"was construc-ted,and its dynamic evolution process and equilibrium stability strategy were analyzed;Finally,numerical simulations were conducted by using Matlab to explore the impact of parameter changes on user autonomy behavior and verify the accuracy of the model and evolution results.[Result/Conclusion]In the process of autonomy,the main factors that affect the game strategy of producers are"actively increasing"costs and trust benefits;The main factors driving communicators to shift from"con-ventional acceptance"to"active interruption"are feedback incentives and traffic returns;The main factors driving consum-ers to shift from"negative avoidance"to"positive avoidance"are feedback costs and positive incentives.