现代情报2024，Vol.44Issue(6)：45-58,14.DOI:10.3969/j.issn.1008-0821.2024.06.004
信息链视角下用户参与在线健康信息质量治理的三方演化博弈分析
Tripartite Evolutionary Game Analysis of User Participation in Online Health Information Quality Governance from the Perspective of Information Chain
摘要
Abstract
[Purpose/Significance]From the perspective of information chain,this paper explores the influencing fac-tors and evolution rules of online health information quality governance users in different roles such as producers,dissemina-tors and consumers,and proposes corresponding governance paths.[Method/Process]Firstly,the paper defined the differ-ent health information roles of users on the information chain and the costs and benefits of their corresponding health informa-tion autonomous behavior;Then,a tripartite evolutionary game model of"producer disseminator consumer"was construc-ted,and its dynamic evolution process and equilibrium stability strategy were analyzed;Finally,numerical simulations were conducted by using Matlab to explore the impact of parameter changes on user autonomy behavior and verify the accuracy of the model and evolution results.[Result/Conclusion]In the process of autonomy,the main factors that affect the game strategy of producers are"actively increasing"costs and trust benefits;The main factors driving communicators to shift from"con-ventional acceptance"to"active interruption"are feedback incentives and traffic returns;The main factors driving consum-ers to shift from"negative avoidance"to"positive avoidance"are feedback costs and positive incentives.关键词
信息链/健康信息质量/自治/演化博弈Key words
information chain/quality of health information/autonomy/evolutionary game分类
社会科学引用本文复制引用
毕崇武,张燕婷,金燕,孙倬..信息链视角下用户参与在线健康信息质量治理的三方演化博弈分析[J].现代情报,2024,44(6):45-58,14.基金项目
国家社会科学基金一般项目"群体参与视角下在线健康信息质量治理研究"(项目编号:21BTQ054). （项目编号:21BTQ054）
