鞋类工艺与设计2024，Vol.4Issue(10)：40-42,3.DOI:10.3969/j.issn.2096-3793.2024-10-013
面向Z时代群体的茶品牌可持续设计研究
Sustainable Design Research for Tea Brands Targeting the Z Generation——Take"Gu Dao Zhong Cha"Brand Design as an Example
摘要
Abstract
In today's era,environmental protection and sustainable development have become a focal topic across all industries globally,with numerous domestic and international enterprises consistently pursuing sustainable design practices.To promote chinese intangible cultural heritage tea to the z generation,this paper begins with a green circular economy and analyzes the concept of sustainable design to align with its evolution,creating a green,eco-friendly and sustainable brand image.The aim is to leverage brand design to encourage broader environmental thinking and green consumption.This study examines the brand philosophy and developmental challenges of"Gu Dao Zhong Cha",explores innovative approaches to sustainable design across various developmental stages,investigates new models and strategies for intangible cultural heritage preservation and dissemination,and investigates innovative pathways for sustainable design within brand design.关键词
可持续设计/品牌设计/茶类设计Key words
sustainable design/brand design/tea design分类
轻工纺织引用本文复制引用
郑兰珍,郭威..面向Z时代群体的茶品牌可持续设计研究[J].鞋类工艺与设计,2024,4(10):40-42,3.基金项目
1.2023年浙江省大学生创新创业训练项目《古道衷茶——非物质文化遗产在茶品牌可持续设计中的探索》(项目编号:202313287030) （项目编号:202313287030）
2.2022年浙江省一流本科专业建设专项项目《视觉传达设计》(项目编号:JY56032) （项目编号:JY56032）
