鞋类工艺与设计2024，Vol.4Issue(10)：46-48,3.DOI:10.3969/j.issn.2096-3793.2024-10-015
视觉传达平面设计在构建品牌识别度中的作用研究
Study on the Role of Visual Communication Graphic Design in Building Brand Recognition
张名岳1
作者信息
- 1. 又松大学 经营系,韩国 大田 34606
- 折叠
摘要
Abstract
In today's rapidly changing market environment,visual communication graphic design plays a vital role in building brand recognition.Brand recognition is related to consumer perception and memory of the brand,and also directly affects the market competitiveness and long-term development of the brand.With the increasingly fierce competition in the market and the rapid change of consumer preferences,the traditional visual design methods have been unable to fully meet the needs of enterprises.Therefore,it has become an important topic in brand management and marketing research to effectively improve brand recognition through visual communication graphic design and adjust design strategies in the face of market challenges.This paper will systematically analyze the role of visual communication graphic design in improving the brand recognition,explore the main problems in the current design practice,and put forward the corresponding strategies,aiming to provide scientific design guidance and suggestions for enterprises,in order to better adapt to the market changes and optimize the brand image.关键词
视觉传达/平面设计/品牌识别度Key words
visual communication/graphic design/brand recognition分类
社会科学引用本文复制引用
张名岳..视觉传达平面设计在构建品牌识别度中的作用研究[J].鞋类工艺与设计,2024,4(10):46-48,3.
