鞋类工艺与设计2024，Vol.4Issue(10)：67-69,3.DOI:10.3969/j.issn.2096-3793.2024-10-060
基于叙事性设计的儿童产品包装设计策略
Children's Product Packaging Design Strategy based on Narrative Design
焦越君 1张晓晶1
作者信息
- 1. 吉林大学艺术学院,吉林 长春 130000
- 折叠
摘要
Abstract
Based on narrative design and child psychology,using packaging as an effective information carrier,this paper explores the application mechanism of narrative design in children's product packaging and formulates packaging design strategies that utilize narrative design to enhance the competitiveness of children's products in the market.Combined with cognitive development theory,case study,etc.,and by the influencing elements of children's product packaging design,this paper derives the principles of children's product packaging design with the clear narrative theme,easy-to-read narrative content,and complete narrative structure,and proposes the feasible strategies of narrative children's product packaging design from three dimensions:content level,performance level,and interaction level.Children's product packaging design should deepen the narrative expression to better meet the needs of brands and users,and promote the innovation of design practice.关键词
叙事性设计/儿童产品包装/设计策略Key words
narrative design/children's product packaging/design strategy分类
社会科学引用本文复制引用
焦越君,张晓晶..基于叙事性设计的儿童产品包装设计策略[J].鞋类工艺与设计,2024,4(10):67-69,3.
