鞋类工艺与设计2024，Vol.4Issue(9)：88-90,3.DOI:10.3969/j.issn.2096-3793.2024-09-029
平面设计的视觉语言研究
Research on Visual Language of Graphic Design
杨英1
作者信息
- 1. 张家口职业技术学院,河北 张家口 075000
- 折叠
摘要
Abstract
In recent years,with the continuous evolution of our country's thought and culture and the improvement of the people's aesthetic level,the appreciation angle of graphic design works has been constantly updated.Traditional graphic design in the visual language has been difficult to conform to the contemporary trend,the public is more inclined to transmit information through concise visual elements.Therefore,the importance of visual language in the field of graphic design becomes more and more prominent.In the field of graphic design,the visual language used is mainly based on biological principles,rather than specially processed means.From the perspective of communication,these expressions can be divided into two categories:visual language and non-visual language.In order to fully explore the visual elements of graphic design,it is necessary to deeply understand their mutual relations.Language is not only an important tool for constructing thoughts and emotions,but also a link between the physical and the mind,which can directly affect our cognitive processes and serve as an information transfer tool to facilitate effective communication between the public.关键词
视觉语言/平面设计/自然要素/人文要素Key words
visual language/graphic design/natural elements/humanistic elements分类
社会科学引用本文复制引用
杨英..平面设计的视觉语言研究[J].鞋类工艺与设计,2024,4(9):88-90,3.
