鞋类工艺与设计2024，Vol.4Issue(9)：151-153,3.DOI:10.3969/j.issn.2096-3793.2024-09-050
基于云南甲马文化的本土品牌构建策略
Local Brand Construction Strategy based on Yunnan Jiama Culture
摘要
Abstract
Horse paper,also known as"paper horse"or"horse",is a kind of traditional Chinese folk sacrificial products introduced from the Central Plains into the unique geographical environment and ethnic culture of Yunnan under the integration of Yunnan local ethnic characteristics.Based on the perspective of design semiotics,the design of Yunnan horse culture perspective element analysis,mining its artistic and cultural value and vitality,the spread of local culture is of great significance for the development of the whole,the Yunnan horse culture elements for symbolic processing,explore the new direction of Yunnan local brand building,in the form of regional culture brand history national cultural resources living heritage.关键词
甲马文化/本土品牌/地域文化Key words
horse culture/local brand/regional culture分类
社会科学引用本文复制引用
吴文兴,孔德波..基于云南甲马文化的本土品牌构建策略[J].鞋类工艺与设计,2024,4(9):151-153,3.
