鞋类工艺与设计2024，Vol.4Issue(9)：163-164,2.DOI:10.3969/j.issn.2096-3793.2024-09-054
沉浸式场景广告的创意及表现方法分析
Analysis of the Creativity and Expression Methods of Immersive Scene Advertising——Take Meituan as an Example
摘要
Abstract
With the advent of the immersive media period,the scene advertising led by the third media era has been more and more widely concerned and loved.In order to cater to the audience's curiosity and pursuit of interactive experience,and enlarge advertising effect,this research with Meituan application as a research object,explore the immersive scene of creative design and deduce advertising,put forward the combination of content innovation and full immersion environment rendering strategy,is the key to the new trend of advertising development.关键词
沉浸传播/场景广告/创意Key words
immersion communication/scene advertising/creativity分类
社会科学引用本文复制引用
欧阳慧琳..沉浸式场景广告的创意及表现方法分析[J].鞋类工艺与设计,2024,4(9):163-164,2.
