科技智囊Issue(5)：8-13,6.DOI:10.19881/j.cnki.1006-3676.2024.05.02
跨媒介叙事赋能科学家精神传播
Cross-media Narrative Empowers the Spread of the Spirit of Scientists
摘要
Abstract
[Research purpose]The diversification of media forms provides a rich carrier for the spread of the spirit of scientists.It is of great significance to explore the use of cross-media narrative as a strategy to achieve innovative breakthroughs in spreading the spirit of scientists.[Research method]Based on the cross-media context,following the logical path of"communication practice-value presentation-empowerment mechanism",this article unfolds the research,and explains the spread strategy of the spirit of scientists of collaborative narrative,issue segmentation,multiple situations and clear communication positioning.It is pointed out that the communication value of the spirit of scientists is to meet individual needs,enhance collective scientific literacy,and create a scientific communication atmosphere.It facilitates change and achievement in cognition,attitude,and behavior through dimensional reduction communication,enriching narratives,and making good use of algorithms.[Research conclusion]Based on this,in a cross-media context,it is necessary to take into account both internal and external aspects,proceed from shallow to deep,and balance priorities with urgency.We should deepen the vertical field,innovate the production system,and create collaboratively with multiple elements to enhance the effectiveness of the spread of the spirit of scientists.关键词
跨媒介叙事/科学家精神/协同叙事/裂变传播/科学素养Key words
cross-media narrative/the spirit of scientists/collaborative narrative/fission propagation/scientific literacy分类
自科综合引用本文复制引用
郭海威,王晓红..跨媒介叙事赋能科学家精神传播[J].科技智囊,2024,(5):8-13,6.基金项目
中国科学技术协会科学技术传播中心专题性研究项目"科学家精神传播的分层策略"(CTIETC-FWZB-2308012) （CTIETC-FWZB-2308012）
中央高校基本科研业务费专项资金资助中国传媒大学项目"自主知识体系建构下的视听传播学科建设研究"(CUC230D022). （CUC230D022）
