丽水学院学报2024，Vol.46Issue(3)：52-57,6.DOI:10.3969/j.issn.2095-3801.2024.03.008
畲族文化赋能旅游产品开发的策略研究
Research on Strategies for Empowering Development of Tourism Products with She Culture:Taking Jingning She Autonomous County as an Example
刘祎1
作者信息
- 1. 丽水学院中国青瓷学院,浙江丽水 323000
- 折叠
摘要
Abstract
As an important component of traditional Chinese folk culture,She culture has broad application prospects in tourism development.On the basis of analyzing the possibility and implementation methods of empowering development of tourism products with She culture,the article believes that there are still problems,such as insufficient exploration of connotation of She culture,lack of creative ideas for cultural tourism products,and monotonous development models in empowering development of tourism products with She culture.In view of this,it proposes the following strategies:grasp demand trends and conduct in-depth research on marketing forms through data analysis of consumers;develop distinctive creative products integrating culture and tourism;deeply explore cultural connotation to promote innovation in the integration mode of extension and recombination;fully develop internet marketing methods,increase capital investment,and improve infrastructure.关键词
畲族文化/赋能/旅游产品/文旅融合Key words
She culture/empowering/tourism product/integration of culture and tourism引用本文复制引用
刘祎..畲族文化赋能旅游产品开发的策略研究[J].丽水学院学报,2024,46(3):52-57,6.
