畲族文化赋能旅游产品开发的策略研究OACHSSCD
Research on Strategies for Empowering Development of Tourism Products with She Culture:Taking Jingning She Autonomous County as an Example
畲族文化作为中国传统民族文化的重要组成部分,在旅游业开发中具有广阔的应用前景.文章在分析畲族文化赋能旅游产品开发可能性及实现途径之基础上,认为畲族文化赋能旅游产品开发还存在对畲族文化内涵挖掘不够、文旅产品创意少、开发模式单调等问题.鉴此,特提出如下对策:通过消费者数据分析,把握需求趋势,做好营销形式的深度研究;开发特色文旅融合创意产品;深度挖掘文化内涵,促进产业融合及重组模式的创新;充分开展互联网营销,增大资金投入,改善基础设施.
As an important component of traditional Chinese folk culture,She culture has broad application prospects in tourism development.On the basis of analyzing the possibility and implementation methods of empowering development of tourism products with She culture,the article believes that there are still problems,such as insufficient exploration of connotation of She culture,lack of creative ideas for cultural tourism products,and monotonous development models …查看全部>>
刘祎
丽水学院中国青瓷学院,浙江丽水 323000
畲族文化赋能旅游产品文旅融合
She cultureempoweringtourism productintegration of culture and tourism
《丽水学院学报》 2024 (3)
52-57,6
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