摘要
Abstract
The e-commerce industry is faced with huge,complex and diverse data,such as transaction records,user behaviors,product information and so on.In this paper,we will illustrate the necessity of the application of business intelligence system of big data in e-commerce data analysis from four aspects,such as market insight,user personalized recommendation,risk management and marketing decision-making,and further analyze the application of business intelligence system of business intelligence system in e-commerce data analysis under big data for reference.关键词
大数据/商业/智能系统/电商数据Key words
big data/business/intelligence system/e-commerce data分类
管理科学
