湖北文理学院学报2024，Vol.45Issue(5)：52-58,7.
支持性社区氛围对消费者公民行为的影响
Impact of Supportive Community Climate on Consumer Citizenship Behavior:A Perspective of Consumer Empowerment
吴佳荷1
作者信息
- 1. 新疆财经大学 工商管理学院,新疆 乌鲁木齐 830012
- 折叠
摘要
Abstract
Based on SOR theory,the article explores the influence of supportive community climate on consumer citizenship behavior and empirically analyzes it based on 350 questionnaires.The results show that:supportive community climate positively influences consumer citizenship behavior;consumer empowerment partially mediates the influence of supportive community climate on consumer citizenship behavior.Proactive personality not only positively moderates the relationship between consumer empowerment and consumer citizenship behavior,but also moderates the mediating role of consumer empowerment.关键词
支持性社区氛围/消费者公民行为/消费者增权/SOR理论Key words
supportive community climate/consumer citizenship behavior/consumer empowerment/SOR theory分类
管理科学引用本文复制引用
吴佳荷..支持性社区氛围对消费者公民行为的影响[J].湖北文理学院学报,2024,45(5):52-58,7.
