系统管理学报2024，Vol.33Issue(3)：686-704,19.DOI:10.3969/j.issn1005-2542.2024.03.010
基于异质性Agent建模的EID网络舆情引导模型
EID Public Opinion Guidance Model Based on Heterogeneous Agent Modeling
摘要
Abstract
Understanding the intrinsic mechanisms of public opinion on emerging infectious diseases(EID)can assist the government in formulating precise guidance strategies.There is a lack of research that analyzes personalized guidance strategies from the perspective of heterogeneous netizens and dynamic evolution of public opinion.This paper,integrating Wilson's model of information behavior,personality traits,and other theories,analyzes the interaction preferences of heterogeneous netizens'opinion by using the vector autoregression model,designs the interaction process of netizens based on the Deffuant model,and constructs and calibrates a computational experimental model of EID public opinion guidance based on heterogeneous agents.Then,it analyzes the evolution of EID public opinion and the guidance strategy based on risk perception,emotion and interpersonal influence,and proposes the personalized guidance strategies for heterogeneous netizens in the EID context.This paper enriches the research on precise guidance of public opinion,helps the government understand and master the development trend of public opinion for EID,and guides the government to formulate precise guidance strategies for public opinion characteristics of EID and heterogeneous netizens.关键词
新发传染病网络舆情/观点交互偏好/异质性网民/个性化引导策略Key words
network public opinion on emerging infectious diseases(EID)/interaction preferences/heterogeneous netizens/personalized guidance strategies分类
管理科学引用本文复制引用
许莉薇,韩明星,鲁艳霞..基于异质性Agent建模的EID网络舆情引导模型[J].系统管理学报,2024,33(3):686-704,19.基金项目
国家自然科学基金资助项目(72301060,72274030) （72301060,72274030）
辽宁省教育厅基本科研项目(JYTMS20230666) （JYTMS20230666）
辽宁省社会科学规划基金资助项目(L21CXW004) （L21CXW004）
省社科联2024年度辽宁省经济社会发展研究课题(2024lslybkt-124) （2024lslybkt-124）
