摘要
Abstract
With the improvement of health awareness and the promotion of consumption upgrading trends,dairy products,as an important source of nutrition,continue to grow in market demand.This study aimed to explore the current situation,challenges,and opportunities of online marketing for dairy products,and propose effective online marketing strategies.Through literature review and market analysis,this paper first outlined the development background of the dairy industry and changes in consumer behavior.Subsequently,using case study methods,several dairy companies that have successfully applied online marketing were analyzed,along with the strategies they have adopted and the results they have achieved.关键词
乳制品/网络营销/品牌建设/消费者信任/可持续发展Key words
dairy products/online marketing/brand building logistics distribution/market positioning
