江西科学2024，Vol.42Issue(3)：660-667,8.DOI:10.13990/j.issn1001-3679.2024.03.032
基于IPA分析法的安义古村群旅游开发提升策略研究
Research on Tourism Development and Improvement Strategy of Anyi Ancient Village Group Based on IPA Analysis Method
摘要
Abstract
Traditional villages are important cultural treasures in China,not only the destination of rural tourism,but also the main position of the implementation of the rural revitalization strategy.On the basis of systematically combing the tourism resources of Anyi Ancient Village Group,this paper investigates the tourism development status of Anyi Ancient Village Group through questionnaires,evaluates the tourism development of Anyi Ancient Village Group with the help of IPA analysis meth-od,and finally puts forward five major strategies for tourism development and improvement in Anyi Ancient Village Group,namely:excavating the cultural connotation of Anyi Ancient Village,promo-ting the integrated development of culture and tourism,making up for the shortcomings of tourism facilities,improving tourist satisfaction,attracting professional and technical personnel,improving operation and management capabilities,enriching publicity and promotion models,and establishing a high-quality tourism image.Develop new forms of tourism and promote the revitalization of ancient villages and villages.关键词
IPA分析/传统村落/旅游开发/安义古村群Key words
IPA analysis/traditional villages/tourism development/Anyi Ancient Village Group分类
建筑与水利引用本文复制引用
张蕴宁,张馨,张绿水,刘昊..基于IPA分析法的安义古村群旅游开发提升策略研究[J].江西科学,2024,42(3):660-667,8.基金项目
2022年大学生创新创业训练计划国家级项目(202210410010) （202210410010）
江西省研究生创新专项资金项目(YC2022-S423). （YC2022-S423）
