智慧农业导刊2024，Vol.4Issue(12)：24-28,5.DOI:10.20028/j.zhnydk.2024.12.006
乡村振兴战略下电商平台助力销售研究
摘要
Abstract
Taking Shuicheng Actinidia chinensis(aka.Red-heart kiwifruit)in Liupanshui City of Guizhou Province as an example,through interview survey and data analysis,the popularity of Shuicheng Actinidia chinensis are analyzed.On the basis of customer research,customers are classified.Using"e-commerce platform(short video)"network marketing model,for different types of customers,this paper develops corresponding sales plans to enhance the influence of their own brands on customers.Secondly,promotions are carried out irregularly on e-commerce websites,so as to attract more target customers,actively respond to the policy of"agriculture,rural areas and farmers"in the new era,give priority to the development of agriculture and rural areas,and promote rural revitalization with"Chinese Shuicheng Actinidia chinensis".关键词
水城红心猕猴桃/电商平台/促销推广/果中珍品/乡村振兴Key words
Shuicheng Actinidia chinensis/e-commerce platform/promotion/treasures in fruit/rural revitalization分类
管理科学引用本文复制引用
李玲婧,韩宝银,梁欣颖,李英,李灵,李婷..乡村振兴战略下电商平台助力销售研究[J].智慧农业导刊,2024,4(12):24-28,5.基金项目
贵州师范学院2023年省级大学生创新创业训练计划项目(S2023142234138,主持人为李玲婧) （S2023142234138,主持人为李玲婧）
