智慧农业导刊2024，Vol.4Issue(12)：121-124,4.DOI:10.20028/j.zhnydk.2024.12.028
沈阳市沈北新区中寺村乡村旅游品牌建设研究
摘要
Abstract
This paper aims to study the construction of rural tourism brand in Zhongsi Village of Shenbei New District,Shenyang City,and explore its role in promoting the development of rural tourism.Through the analysis of Zhongsi Village rural tourism brand construction,the existing problems and development potential are found out,and the corresponding strategies and suggestions are put forward.First of all,this paper introduces the background and purpose of the research,and makes clear the significance of this paper.Then,in the overview part,the geographical location,history and culture and rich tourism resources of Zhongsi Village in Shenbei New District are described in detail.Then,through the analysis of the brand construction of rural tourism at home and abroad,combined with the actual situation of Zhongsi Village,the paper discusses the current situation of brand construction of rural tourism.Finally,aiming at the construction of Zhongsi Village rural tourism brand,the paper puts forward the strategies of positioning and goal,brand image shaping,marketing strategy,communication channel and construction experience for reference,in order to promote the development of Zhongsi Village rural tourism brand.关键词
沈北新区/中寺村/乡村旅游品牌/辽沈民宿第一村/营销策略Key words
Shenbei New District/Zhongsi Village/rural tourism brand/First Village of homestay in Liaoshen/marketing strategy分类
管理科学引用本文复制引用
冷光磊,吴昵卓,陈清杨,孙国为,唐明浩,李纪..沈阳市沈北新区中寺村乡村旅游品牌建设研究[J].智慧农业导刊,2024,4(12):121-124,4.基金项目
沈阳大学2023年大学生创新创业训练项目(202311035022) （202311035022）
