智慧农业导刊2024，Vol.4Issue(12)：185-188,4.DOI:10.20028/j.zhnydk.2024.12.043
高职院校市场营销专业服务乡村振兴战略的路径研究
摘要
Abstract
At present,rural revitalization needs agriculture-related marketing talents who love and take root in rural areas,and marketing majors in vocational colleges play an important role in the training of related talents.However,in the process of serving the revitalization of rural areas,vocational colleges are faced with challenges such as insufficient resources,talent matching gap,poor effect of farmers'training,imperfect cooperation mechanism and so on.By training corresponding technical and skilled personnel,guiding college students to take root in rural construction,combining talent transport with technology transportation,strengthening the construction of teachers serving rural revitalization,and encouraging innovative and entrepreneurial projects related to rural revitalization,and building a simple and clear service platform,the path of rural revitalization provides more powerful services.关键词
高职院校/市场营销专业/乡村振兴/人才培养/路径Key words
vocational colleges/marketing major/rural revitalization/talent training/path分类
社会科学引用本文复制引用
苏晓蕾,陈震寰..高职院校市场营销专业服务乡村振兴战略的路径研究[J].智慧农业导刊,2024,4(12):185-188,4.基金项目
广州市教育科学规划2022年度课题阶段性研究成果(202214401) （202214401）
