中国茶叶2024，Vol.46Issue(6)：33-45,13.
2024中国茶叶企业产品品牌价值评估报告
2024 Product Brand Value Evaluation Report of Chinese Tea Enterprises
胡晓云 1陈清爽 1魏春丽1
作者信息
- 1. 中国茶叶品牌价值评估课题组,浙江 杭州 310058
- 折叠
摘要
Abstract
Effective evaluation data on the brand value of 167 Chinese tea brands shows that the brand value of Chi-nese tea products was on the rise and the brand income had continued to increase.However,there was a noticeable gap in the earning capacity among brands.In addition,the market prices for these branded products had remained steady.The brand loyalty of most brands was increased,which contributed to an overall boost in brand strength.In recent years,even though Chinese tea brands have been cold in the international market,tea companies in China continue to explore the operation and development path of culture and technology enabled brands,strive to improve the brand value,and show a coordinated development trend of enterprise brands and regional public brands.In the future,Chinese tea companies need to grasp the trend what makes them unique and outstanding,so as to sharpen their edge through cooperation in terms of culture,creativity and alliance.This approach could help make their brands even better.关键词
茶叶/企业产品品牌/品牌价值/价值评估Key words
tea/product brand/brand value/value evaluation分类
管理科学引用本文复制引用
胡晓云,陈清爽,魏春丽..2024中国茶叶企业产品品牌价值评估报告[J].中国茶叶,2024,46(6):33-45,13.
