安徽农业科学2024，Vol.52Issue(12)：213-214,227,3.DOI:10.3969/j.issn.0517-6611.2024.12.045
淄博市博山区特色农产品网络营销策略研究
Network Marketing Strategy for Characteristic Agricultural Products in Boshan District,Zibo City
卞纪兰 1罗蓉蓉1
作者信息
- 1. 黑龙江八一农垦大学,黑龙江大庆 158308
- 折叠
摘要
Abstract
With the advent of the Internet era,network marketing,a new marketing method,has broken the restriction of the traditional mar-keting model."Internet+Agriculture"brings not only opportunities but also challenges to the marketing of featured agricultural products.Based on the development status of characteristic agricultural products in Boshan District,this article analyzes the problems and puts forward countermeasures such as improving the cultivation of online marketing talents,strengthening the construction of logistics infrastructare improving the standardization of agricultural production,so as to promote the economic development of Boshan District,increase the income of local farm-ers.关键词
网络营销/特色农产品/营销策略Key words
Network marketing/Characteristic agricultural products/Marketing strategy分类
农业科技引用本文复制引用
卞纪兰,罗蓉蓉..淄博市博山区特色农产品网络营销策略研究[J].安徽农业科学,2024,52(12):213-214,227,3.
