安徽农业科学2024，Vol.52Issue(12)：228-232,235,6.DOI:10.3969/j.issn.0517-6611.2024.12.048
基于百度指数的富硒茶网络关注度研究
Research on the Internet Attention of Selenium-rich Tea Based on Baidu Index
摘要
Abstract
Based on Baidu Index to get netizens'attention on selenium-rich tea,we analyzed the consumer demand,so as to provide new ideas for the development of selenium-rich tea network marketing,and to expand the sales market of selenium-rich tea.Taking'selenium-rich tea'as the keyword,the Baidu search index from 2017 to 2021 was selected to analyze its change trend,demand mapping,spatial distribution and in-sight analysis of public opinion trend.We compared and analyzed the Baidu search index trend of three kinds of tea'selenium-rich tea''West Lake Longjing tea'and'Huangshan Maofeng tea'in 5 years.Selenium-rich tea consumer search index declined year by year,and the attention of Internet users from March to May each year was higher than other months,who mainly concerned about the brand and efficacy of selenium-rich tea.The netizens who were concerned about selenium-rich tea were mainly male,young and middle-aged,and the geographical distribution was mainly in the four tea-producing regions of China,and the attention of selenium-rich tea was far less than that of'West Lake Longjing tea'and'Huangshan Maofeng tea'.In terms of network marketing,the selenium-rich tea industry should clarify the target market positioning,devel-op the market for young people,create online flagship stores,online and offline dual-channel linkage sales,so as to expand the sales market of selenium-rich tea,to improve the recognition of selenium-rich tea,and to enhance the competitiveness of selenium-rich tea products.关键词
富硒茶/百度指数/网络关注度Key words
Selenium-rich tea/Baidu Index/Online attention分类
农业科技引用本文复制引用
齐玉岗,田甜甜,付永平..基于百度指数的富硒茶网络关注度研究[J].安徽农业科学,2024,52(12):228-232,235,6.基金项目
陕西省科技厅科学技术研究发展计划项目(2017NY-204) （2017NY-204）
陕西省教育厅科学研究计划项目(22JY003). （22JY003）
