现代农业科技Issue(12)：190-194,5.DOI:10.3969/j.issn.1007-5739.2024.12.046
农产品O2O模式发展探析
Analysis on Development of O2O Mode for Agricultural Products
摘要
Abstract
In today's information age,e-commerce has produced various modes.Based on B2B,C2C and other modes,the O2O mode has emerged and developed rapidly.The O2O mode adopts a marketing approach that combines online and offline,providing consumers with new ways of consumption and bringing new development directions to the agricultural product industry.This paper elaborated on the marketing process and main e-commerce modes of the O2O mode for agricultural products,introduced the necessity and prospects to develop O2O mode for agricultural products,analyzed the problems in the development of the O2O mode for agricultural products,and proposed development strate-gies,in order to provide references for the development of e-commerce for agricultural products.关键词
农产品/电子商务/O2O模式/问题/发展对策Key words
agricultural product/e-commerce/O2O mode/problem/development strategy分类
管理科学引用本文复制引用
朱冰鑫..农产品O2O模式发展探析[J].现代农业科技,2024,(12):190-194,5.
