南京医科大学学报（社会科学版）2024，Vol.24Issue(3)：256-262,7.DOI:10.7655/NYDXBSSS240058
爱国卫生运动宣传动员研究
Research on the propaganda and mobilization of patriotic health campaigns
摘要
Abstract
During the patriotic health campaign from 1952 to 1953,People's Daily fulfilled the propaganda and mobilization work of the patriotic health movement with high quality and quantity,providing strong public opinion support for the successful implementation of the patriotic health movement.Along with the transformation of tasks and situation of the patriotic health movement,the propaganda and mobilization of People's Daily showed a developmental pattern of ups and downs.People's Daily mainly adopted the methods such as strengthening typical propaganda,setting up vanguard models,creating ceremonial landscape,constructing collective memories,deepening people's understanding by using image narratives,proper public opinion supervision and adhering to the practical approach of seeking truth from facts,principles of combining grand narrative with individual expression,coordinating short-term goals with long-term effects,and unifying mass consciousness with national sentiment.The study reveals that the propaganda and mobilization work of the patriotic health movement in the new era must adhere to the fundamental guarantee of Party leadership,highlight people-centered values,integrate with the cultivation of the new generation,and build a multifaceted and diverse communication system.关键词
爱国卫生运动/人民日报/宣传动员Key words
patriotic health movement/People's Daily/propaganda and mobilizatio分类
医药卫生引用本文复制引用
应秋阳..爱国卫生运动宣传动员研究[J].南京医科大学学报（社会科学版）,2024,24(3):256-262,7.基金项目
上海学校共青团工作研究课题"'Z世代'青年群体'集体狂欢'的现象透视及引导策略"(2024LX7-33) （2024LX7-33）
同济大学党建工作提升项目"推动'红色驿站'释放'党的力量'——博士一支部青年讲师探索城市党建资源融入思政课教学的研究"(2023DJTS06) （2023DJTS06）
