染整技术2024，Vol.46Issue(6)：99-101,3.
数字经济背景下服装品牌营销策略研究
Research on marketing strategy of clothing brand under the background of digital economy
夏鼎和1
作者信息
- 1. 信阳职业技术学院商学院,河南信阳 464000
- 折叠
摘要
Abstract
The application of Internet technology and the digital transformation of consumer behavior have brought new challenges and opportunities for clothing brand marketing.How to use digital tools,integrate digital platforms,and innovate marketing methods has become the key to the sustained growth and competitiveness of clothing brands.Under the environment of digital economy,exploring how clothing brands use digital technology to enhance brand influence and consumer interaction,and how to adjust marketing strategies to adapt to market changes can provide theoretical guidance for clothing brands in the process of digital transformation.关键词
数字经济/服装品牌/营销策略Key words
digital economy/clothing brands/marketing strategy分类
管理科学引用本文复制引用
夏鼎和..数字经济背景下服装品牌营销策略研究[J].染整技术,2024,46(6):99-101,3.
