印染助剂2024，Vol.41Issue(6)：1-5,5.
纺织服装企业数字化创新的问题分析与对策
Analysis and countermeasures of digital innovation in textile and garment enterprises
孟霞 1王科林 1张佐平 2姜菲菲 2高华娟2
作者信息
- 1. 山东如意毛纺服装集团股份有限公司,山东济宁 272073||山东如意路嘉纳纺织服装有限公司,山东济宁 272073||中国毛纺织行业如意毛精纺面料技术研发中心,山东济宁 272000
- 2. 山东如意毛纺服装集团股份有限公司,山东济宁 272073||中国毛纺织行业如意毛精纺面料技术研发中心,山东济宁 272000
- 折叠
摘要
Abstract
The necessity of digital innovation in textile and garment enterprises was discussed.The influ-ence of the inherent organizational culture,mature technological innovation system,mutually isolated techno-logical innovation organizations and the lack of digital innovation talents on the digital innovation of textile and garment enterprises were analyzed.The basic strategies of digital innovation,such as formulating digital inno-vation development strategy,constructing digital innovation oriented organizational culture,constructing digital innovation operation mode of product design and constructing online and offline integrated digital marketing channel were proposed.It is considered that digital innovation of textile and garment enterprises is helpful to enhance core competence of the enterprise,as well as the realization of high quality development of enter-prise.关键词
纺织服装企业/数字技术/数字化创新/技术创新Key words
textile and garment enterprises/digital technique/digital innovation/technology innovation分类
轻工纺织引用本文复制引用
孟霞,王科林,张佐平,姜菲菲,高华娟..纺织服装企业数字化创新的问题分析与对策[J].印染助剂,2024,41(6):1-5,5.
