摘要
Abstract
With the development of network technology,online platforms have become an important channel for more and more tourists to express their opinions and feelings.Analyzing the landscape perception of the tourists on online platforms has gradually become an important way to enhance park brands.Based on data texts from online platforms,taking a popular park as an example,the paper uses web crawling technology to collect the evaluation texts of the tourists on the park,and uses landscape perception theory and grounded theory analysis methods to explore the park's image perception.The results show that the keywords perceived by tourists towards the image of the park are mainly"beautiful","great","fresh",and"peculiar",etc.,which are in line with the characteristic words for the shaping of the park's brand,namely"natural","graceful","leisurely",and"magnificent".Therefore,when shaping the brand and enhancing the landscape of the park,the design can be carried out from the above dimensions.The paper studies the shaping of park brand based on the analysis on network text landscape perception,hoping to provide a reference and inspiration for the shaping of the current park brands.关键词
网络文本/景观感知/公园/品牌塑造/感知形象Key words
online text/landscape perception/park/brand building/perceived image分类
建筑与水利
