青岛大学学报（自然科学版）2024，Vol.37Issue(2)：98-105,8.DOI:10.3969/j.issn.1006-1037.2024.02.16
区块链技术下平台供应链绿色产品销售与融资成本研究
Research on Sales and Financing Costs of Green Products in Platform Supply Chain under Blockchain Technology
摘要
Abstract
A secondary supply chain consisting of green product manufacturers and an online sales platform was constructed to address the problem of expensive and difficult financing difficulty for green R&D of manufacturers facing financing shortages.The selection of online sales channels for green products in the platform supply chain and the decision-making problem of blockchain in solving financing information a-symmetry were discussed.The research results indicate that the sensitivity of consumers to green prod-ucts,the unit cost of adopting blockchain,and bank interest rates all have an impact on the greenness of products and the profits of manufacturers and platforms.The unit cost and platform commission rate of blockchain play a major role in the selection of sales channels for green products.When the commission rate is low or moderate and the unit cost of blockchain is low or moderate,the platform adopting block-chain and adopting a consignment model can achieve a win-win situation of ecological benefits and economic benefits for supply chain members.关键词
平台供应链/绿色研发/在线销售/融资/区块链Key words
platform supply chain/green R&D/online sales/financing/blockchain分类
管理科学引用本文复制引用
丁振华,牟宗玉,阮龙杰..区块链技术下平台供应链绿色产品销售与融资成本研究[J].青岛大学学报（自然科学版）,2024,37(2):98-105,8.基金项目
山东省自然科学基金(批准号:ZR2017BG002)资助. （批准号:ZR2017BG002）
