青岛大学学报（自然科学版）2024，Vol.37Issue(2)：113-118,132,7.DOI:10.3969/j.issn.1006-1037.2024.02.18
不同博弈模式对供应链企业价格策略与绩效的影响
Impact of Different Game Patterns on Supply Chain Firms'Price Strategy and Performance
摘要
Abstract
The effects of three different game patterns,including non-cross-shareholding,cross-sharehold-ing and alliance,on two-tier supply chain firms'price strategy and performance were researched.The opti-mal proportions of cross-shareholding between supply chain firms and the distribution scheme of the chain's total profit based on Shapley value in alliance game were proposed.The results show that cross-share-holding,compared with non-cross-shareholding,reduces equilibrium market price,increases overall effi-ciency of the supply chain and consumer surplus,and improves economic welfare,but retailer suffers a slight loss of profit.Supply chain firms'comprehensive cooperation through alliance has lower market price than partial cooperation through cross-shareholding,and the profits of each firm,the consumer sur-plus and the economic welfare are greatly improved,so as to achieve a win-win situation between the sup-ply chain's firms and consumers.关键词
供应链/交叉持股/联盟/价格策略/绩效Key words
supply chain/cross-shareholding/alliance/price strategy/performance分类
管理科学引用本文复制引用
师苑..不同博弈模式对供应链企业价格策略与绩效的影响[J].青岛大学学报（自然科学版）,2024,37(2):113-118,132,7.基金项目
国家自然科学基金(批准号:51574157)资助. （批准号:51574157）
