沈阳工业大学学报（社会科学版）2024，Vol.17Issue(3)：327-336,10.DOI:10.7688/j.issn.1674-0823.2024.03.12
面向小型团体的旅游产品定制方法
Tourism product customization method for small groups
摘要
Abstract
To meet the increasingly personalized travel needs of tourists,customized tourism has attracted more and more attention.Aiming at the problem of tourism product customization of small group tourists,a tourism product customization method is proposed based on tourist demand and online tourism product information.Online information is used to collect tourism product information and the travel needs of a small group of tourists are obtained;according to the tourism demand,the suitable products are preliminarily selected among the collected online tourism products,the degree of the selected tourism products to meet the needs of tourists and the utility value of the tourism products are calculated,and the tourism products with the highest utility value are selected as the initial tourism products;through the further selection or adjustment,the tourism product solutions can be obtained that can meet the satisfaction of tourists up to a certain threshold.The feasibility and practicality of the method are illustrated through examples.The purpose is to introduce a customized mode of tourism products that can meet the needs of tourists.关键词
定制旅游/旅游产品/在线信息/小型团体/游客期望Key words
customized travel/tourism product/online information/group-tour/aspiration of tourists分类
管理科学引用本文复制引用
于超,杨梦丽..面向小型团体的旅游产品定制方法[J].沈阳工业大学学报（社会科学版）,2024,17(3):327-336,10.基金项目
辽宁省社会科学规划基金项目(L21CGL021). （L21CGL021）
