不确定性跨期决策视角下绿色行为的心理机制及干预OA北大核心CHSSCDCSSCICSTPCD

Green behavior requires citizens to incorporate sustainability principles into their daily-life decisions by choosing long-term environmentally-friendly benefits.However,it is hard to put green behavior into practice.One of the most important reasons for this may be the perceived uncertainty regarding the utility and outcome of green behavior.Although this is known,the relationship between uncertainty and intertemporal choice in green behavior remains unclear.This study aims to reveal the behavioral performance and the underlying mechanism of citizens'green behavior decision-making and formulate effective behavioral intervention programs by utilizing behavioral experiments,eye-tracking technology,field experiments,computational modeling,eye movement manipulation,and other methods.This study expects to provide converging evidence to facilitate a comprehensive and in-depth understanding of the green behavior decision-making mechanism as well as advice for the formulation and release of relevant public policies.