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不确定性跨期决策视角下绿色行为的心理机制及干预

周蕾 林浇敏 陈艺琦 梁泳超 古晨妍 孙祺章

心理科学进展2024,Vol.32Issue(7):1048-1056,9.
心理科学进展2024,Vol.32Issue(7):1048-1056,9.DOI:10.3724/SP.J.1042.2024.01048

不确定性跨期决策视角下绿色行为的心理机制及干预

The psychological mechanism and promotion of green behavior from the perspective of uncertainty intertemporal decision-making

周蕾 1林浇敏 1陈艺琦 1梁泳超 1古晨妍 1孙祺章2

作者信息

  • 1. 广东工业大学管理学院,广州 510520
  • 2. 北京理工大学设计与艺术学院,北京 100081
  • 折叠

摘要

Abstract

Green behavior requires citizens to incorporate sustainability principles into their daily-life decisions by choosing long-term environmentally-friendly benefits.However,it is hard to put green behavior into practice.One of the most important reasons for this may be the perceived uncertainty regarding the utility and outcome of green behavior.Although this is known,the relationship between uncertainty and intertemporal choice in green behavior remains unclear.This study aims to reveal the behavioral performance and the underlying mechanism of citizens'green behavior decision-making and formulate effective behavioral intervention programs by utilizing behavioral experiments,eye-tracking technology,field experiments,computational modeling,eye movement manipulation,and other methods.This study expects to provide converging evidence to facilitate a comprehensive and in-depth understanding of the green behavior decision-making mechanism as well as advice for the formulation and release of relevant public policies.

关键词

跨期决策/绿色行为/不确定性/可持续性/助推

Key words

intertemporal choice/green behavior/uncertainty/sustainability/nudge

分类

社会科学

引用本文复制引用

周蕾,林浇敏,陈艺琦,梁泳超,古晨妍,孙祺章..不确定性跨期决策视角下绿色行为的心理机制及干预[J].心理科学进展,2024,32(7):1048-1056,9.

基金项目

国家自然科学基金面上项目(72271066),国家自然科学基金青年项目(72102085),广州市基础研究计划基础与应用基础研究项目(202201010579)资助. (72271066)

心理科学进展

OA北大核心CHSSCDCSSCICSTPCD

1671-3710

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