鞋类工艺与设计2024，Vol.4Issue(11)：15-17,3.DOI:10.3969/j.issn.2096-3793.2024-11-005
中国传统文学著作《红楼梦》中的人物形象IP设计
The IP Design of the Characters in the Traditional Chinese Literary Work"A Dream of Red Mansions"
摘要
Abstract
Chinese traditional culture is the precious wealth accumulated in the development of China for five thousand years,among which traditional literary works are an important part that can not be ignored.The characters,backgrounds,costumes and storylines in the book are mostly used in animation and film.The success of these excellent works stems from the refinement of traditional works and the profound cultural elements and traditional culture of China.Traditional literary works in the Internet era should be combined with new and innovative forms of expression to give full play to the charm of literature and let the audience more immersed in it.As a form of artistic expression that keeps up with the trend of the times,the innovative and lovely cartoon IP image has different audience groups.Through the cartoon IP image that young people love and are more easily accepted,the Chinese traditional literary works are promoted.Taking"A Dream of Red Mansions"as an example,the young people are more independent and invested in familiar with and concerned about the Chinese traditional literary works,and the flag of"Chinese culture"is clear.关键词
《红楼梦》/人物形象/IP/文化产业Key words
a dream of red mansions/character image/ip/cultural industry分类
社会科学引用本文复制引用
高佳馨,赵宇..中国传统文学著作《红楼梦》中的人物形象IP设计[J].鞋类工艺与设计,2024,4(11):15-17,3.基金项目
2023年度黑龙江省大学生创新创业训练计划项目《中国传统文学著作<红楼梦>中的人物形象IP设计》(项目编号:SD2023023) （项目编号:SD2023023）
