鞋类工艺与设计2024，Vol.4Issue(11)：21-23,3.DOI:10.3969/j.issn.2096-3793.2024-11-007
新媒体时代视觉传达设计的创新策略研究
Research on Innovative Strategies of Visual Communication Design in the New Media Era
刘媛媛 1庞卫娟 1费莎1
作者信息
- 1. 西安海棠职业学院,陕西 西安 710038
- 折叠
摘要
Abstract
The arrival of the new media era has completely rewritten the rules of the traditional visual communication design.The rapid development of digital technology has made information transmission more diversified and real-time oriented.Users are not only the recipients of content,but also become important participants and creators.The popularity of new technology platforms,such as mobile Internet,social media and virtual reality,has made a fundamental change in the dissemination way and presentation form of information.Traditional static visual design has been difficult to meet the growing interactive needs and personalized pursuit of contemporary users,which brings great challenges for visual communication design,but also provides unprecedented opportunities for innovation.Focusing on innovative strategies for visual communication design in a new media environment,this paper aims to provide designers with specific guidance to help them effectively cope with this dynamic,diverse and dynamic new media environment.关键词
新媒体时代/视觉传达设计/创新策略Key words
new media era/visual communication design/innovation strategy分类
社会科学引用本文复制引用
刘媛媛,庞卫娟,费莎..新媒体时代视觉传达设计的创新策略研究[J].鞋类工艺与设计,2024,4(11):21-23,3.
