鞋类工艺与设计2024，Vol.4Issue(11)：30-32,3.DOI:10.3969/j.issn.2096-3793.2024-11-010
大数据背景下视觉营销在电商品牌设计推广下的应用研究
Research on the Application of Visual Marketing Design in E-Commerce Brand Promotion under the Background of Big Data
摘要
Abstract
With the rapid development of the Internet and digital technology,e-commerce is increasingly becoming a dominant force in global commerce.In this context,visual marketing plays an increasingly critical role as an important marketing tool.This paper first gives an overview of the concept of visual marketing and its development history,focusing on the importance of visual design in brand marketing promotion.Then,by analyzing the shortcomings of e-commerce brand promotion in the context of big data,it focuses on how to optimize brand design and promotion strategies by using visual content design and data-driven methods.By analyzing user data to personalize the presentation of visual content,user experience can be improved,brand awareness and recognition can be enhanced,so as to achieve the effective promotion of e-commerce brand.The purpose of this paper is to discuss the importance and use of visual marketing design in the field of e-commerce,and to provide new ideas and methods for brand promotion by visual design in the context of big data.关键词
视觉营销/视觉设计/电商品牌推广Key words
visual merchandising/visual design/e-commerce bran分类
管理科学引用本文复制引用
赵雅洁,周惠..大数据背景下视觉营销在电商品牌设计推广下的应用研究[J].鞋类工艺与设计,2024,4(11):30-32,3.基金项目
2023年度湖南省社会科学成果评审委员会一般资助课题《高职院校"双线融合"教学新模式的实现路径研究》(项目编号:XSP2023JYZ031) （项目编号:XSP2023JYZ031）
