摘要
Abstract
People in the new era are exposed to various new things every day,and it is obvious that lacking personalized advertising content is difficult to attract their attention.The innovative development of advertising design is inevitable.In advertising design,font design plays an extremely important role and can serve as the finishing touch.Text is not only used to explain content,but also has a design aesthetic,which can endow advertising design with creativity and promote the effective presentation of design connotations.However,in the past,the importance of font design was often overlooked in advertising design,and creative font design was not given enough attention,resulting in a lack of meaning in design works,affecting the overall beauty of advertising works,and weakening the promotional effectiveness.Therefore,enhancing the importance of creative font design,clarifying its application principles in advertising design,and adopting a scientific approach to play its role in advertising design are the contents that all relevant designers should focus on exploring.关键词
创意字体设计/广告设计/原则Key words
creative font design/advertising design/principle分类
社会科学
